I finished reading ‘Looptail: How One Company Changed the World by Reinventing Business' by G Adventures founder, Bruce Poon Tip, last night. And now I'm excited to share it with you, here, in the Armchair Traveller section.
What I liked the most about Looptail was Bruce’s ability to write about his life, his passions, and his philosophies, while circling back to the business aspect of it all. It doesn’t read like a complicated economic textbook, nor is it so abstract that his purpose gets lost in his words. It’s a perfect melding of thoughts, ideas, and theories, which provide insight for readers as to how Bruce was able to build GAdventures into a company that currently services over 100,000 travelers a year. And to be honest I couldn't agree more with Bruce's vision on happiness in the workplace - 'Happiness drives performance. Recruiting should be about making your company culture your brand' “If you build a great company,” he said. “The right people will come.”.
“Today, you don’t have to leave your living room to go on vacation anymore. If you want the comforts of home, stay at home. If you go to Africa and need all the comforts of home, just stay where you are, and watch National Geographic.”
Bruce knows the only way to help others feel a greater appreciation for what they have at home is to put things in perspective for them through small group travel experiences. Tourism has the ability to change lives. Putting money into the local economy, helping to create local jobs — travel can be, and should be, mutually beneficial. People think travel is just transformation for the traveler. But it can transform the people you interact with, as well.